A Frog is Born
Known only as Señor Frog, the legend of this amphibious benefactor stretches back to the 1970’s when he leapt over from Mexico to the United States to take part in the American dream.
Señor Frog started a restaurant that was meant for hard working people to take their families for some fun, relaxation, delicious food, and good beer.
This brewery concept owes its inspiration to the kindness and creativity of its mascot.
Señor Frog Brewery serves custom brews, and delicious foods – both hot and cold – with an environment that is suitable for all ages.
Bring your friends, meet your family.
Stay fly!
A Hop, Skip, & A Jump Away
Ten Kelly developed a restaurant concept from the ground up, including novel aspects of the menu, service style, and of course our beloved mascot himself.
The concept is designed to be replicated and explored as a regional concept.
Each location may have custom artwork and other elements to adopt local flair.
Full-Scale Mockup
Prior to working with a costume-maker, it is important to work out realistic renderings of what your mascot might look like at human scale. Our designs will give fabricators the right direction, to ensure your mascot comes to life.
Crafting A Persona
Even if you choose not to physically produce a costume for somebody to wear as your mascot, it creates and crafts a persona for your character to imagine them personified.
Product Extensions
Additional merchandise, experiences, video games and other extensions of your brand can be made depending on budget. A physical costume for your mascot is a product extension that can provide experiential value, and aid in live activations.
Sonic Branding
As you take your character out into the world of audio video presentations like a commercial video advertisement, or in-store activation, we will help craft the literal voice of your character, as well as provide music supervision or any other audio services you may need.
Facade Sketch
This old school water color style architectural rendering helps visualize what the future of the restaurant could look like. Multiple rounds of these kinds of illustrative compositions gives us an inexpensive way to review options along with your AID & construction team.
Beer From Pond To Table
Señor Frog has cultivated this lager over the course of decades, borrowing from his fellow swamp creatures and the delectable secrets they hold. Like a magic elixir.
Whether you are grabbing a 6-pack on your way to a football game, or hanging out at the brewery with the crew for some food, the Lily Pad Lager pairs well with everything.
Takeout Back To Your Pad
“Rana” in Spanish means frog, so yes, this is technically the “frog burger.”
Don’t fret, though, there are no frogs in this burger.
However, the side of the box contains all your desired fixings, selected prior to ordering. The food is served in these containers, doubling as your take home “froggy bag.”
These custom beanbag chairs are placed throughout the brewery in different locations including parts of the waiting room, a sunken living room, and they are also available for purchase at the gift shop.
What Was Included
This project was designed from the original thought of, “what would a frog-themed brewery look like, and how could it be marketable?”
Throughout the concept phase, we provided a variety of both technical and consultative services.
Budget: $15,000–$35,000
- Naming
- Brand Identity
- Mascot/Character Development
- Restaurant Conceptualization
- Creative Direction
- Graphic Design
- Copywriting
- Productization
- Merchandizing
- Storytelling
